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Are You Going After the Wrong Target Market?

By on April 29, 2014

Could you be going after the wrong target market and not even realize it?

What if, changing your target customer, even slightly, could dramatically boost your income?

Try this exercise. Are you able to select the best target market for these very real businesses?

1. An incredible dog supplement – helps dogs stay healthy, offering commission of about $80-a-year for the life of the dog (typically 15 years), to people who sell it. Who should he sell to?

Dog Breeders – who typically sell 5-20 puppies per year;

Dog Groomers – who typically groom 100-200 dogs per month; or

Veterinarians – when they recommend something, dog owners tend to comply?

In our audiences and workshops, people consistently get this one wrong. They say he should go after vets because of the clout they have, or groomers because of the higher number of dogs.

However, when this owner went after those target markets, he struggled.

As soon as he started going after dog breeders, his income skyrocketed so fast, he was elated and confused, all at the same time.

How could dog breeders be so much better a target market to go after, than the other two?

Here’s why.

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