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Abandoned mom makes millions… selling animal-friendly cosmetics

By on February 27, 2015

What should a woman do when her husband abandons her and her kids, and goes off “to see the world?”

If your name is Anita Roddick, you open an all-natural perfume and cosmetics shop, then another, and another…

Today Anita’s “The Body Shop” chain spans the globe, providing incredible earth-friendly and animal-friendly products to women wanting to look and smell great, while helping protect the planet.

But… what was the ONE secret that enabled her to go from early struggle to overwhelming success?

The Secret to Her Seemingly Overnight Success

The secret to Anita’s success is something we can all learn from!

Even with little money and experience, and a horrible first location — tucked between two funeral parlors — her ultimate success was easier than she expected, mostly because of one element missing from many businesses.

The critical element that led Anita to massive wealth and success was her deep “dedication” to make a difference, and to help the planet.

She didn’t just WANT to help the planet. She NEEDED to do it!!!

Right from the start — and because she had little money — she did something unheard of in retailing.

She offered her perfumes in refillable bottles, an innovation that helped her save money, while differentiating her business from all others, and reinforcing her “no hype” philosophy of helping the planet.

As The Body Shop stores quickly became popular, Anita expanded well beyond a few stores and a few products. Pretty soon she had hundreds of her all-natural animal-friendly stores offering perfumes, cosmetics, soaps, body washes and more, to an ever growing base of dedicated fans.

By the way, she took her husband back when he finally returned. With his help she was able to build The Body Shop into a global success story.

THE MORAL:

Find a cause that you believe in enough to dedicate a huge part of your life to.

Not just something that you hope for, but something that you MUST achieve.

Do what you love, and “make a difference” and you also could achieve great success.

So… what’s stopping you?

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