All posts tagged "publicity"

  • Sales Techniques — One of the Most Powerful Selling Formulas

    How would you like a simple formula that instantly makes your ads, talks, emails, web pages and other promotions more effective? It’s PSC – FBA, referring to: PROBLEM — what problem does your product or service solve?...

    • Posted June 7, 2014
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  • PUBLIC SPEAKING and MEDIA EFFECTIVENESS

    Your ability to present effectively, especially using videos posted on the Internet, can be invaluable in today’s media-centric world. Here are a few short videos by speech and media coach Ruth Sherman, on simple ways to present...

    • Posted June 2, 2014
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  • Are You Afraid of Standing Out Too Much?

    Actor Jeff Bridges explained that he was embarrassed that his success had exceeded that of his famous dad, Lloyd Bridges. As a result, for years he turned down plum roles until after his dad passed away. Alan,...

    • Posted April 29, 2014
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  • Are You Going After the Wrong Target Market?

    Could you be going after the wrong target market and not even realize it? What if, changing your target customer, even slightly, could dramatically boost your income? Try this exercise. Are you able to select the best...

    • Posted April 29, 2014
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  • [Video] Get Noticed Using Free Publicity

    Here’s how to generate tons of free publicity and help you attract a large number of customers without breaking the bank on costly marketing. It’s about being outrageous, at least somewhat. Most people are so conservative, they never...

    • Posted April 28, 2014
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  • [Video] The Top 10 Small Business Advertising Ideas

    Here’s a quick list of the top ten small business advertising ideas — for winning customers and building your business. These techniques will help you breathe easier by helping you uncover the primary tools for building your...

    • Posted April 28, 2014
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  • [Video] How Targeting a Single Frustrating Problem Will Bring More Clients

    Here’s a simple way to boost your income while spending less on advertising and marketing. This is one of the best ideas for small business because it helps you bring in a lot more customers with a...

    • Posted April 28, 2014
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  • [Video] In Your Ads and Talks — Tell Who You’re Looking For

    Here’s a quick look at how better targeting of your ads, your talks and other marketing — combined with stating clearly who specifically you’re looking for — will attract better customers faster and easier than how most...

    • Posted April 28, 2014
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  • [Video] Marketing Mix – Your Toolbox for Generating Income and Profits

    The marketing mix is your toolbox of all the strategic items to generate income and profits from your products and services. It’s comprised of the 4-Ps — product, price, place and promotion, but these expand into dozens...

    • Posted April 28, 2014
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  • Website Magnets – The 17 Ways to Bring a Large Number of Targeted Prospects to Your Website

    Once you have an effective website, you’ll need to attract potential clients to it. This program takes you step-by-step through extensive details, strategies and resources for each of the 17 primary methods, including:   Search Engines –...

    • Posted April 9, 2014
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