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[Video] Narrow Targeting – How Kinkos Made Millions With Zero Ad Budget

By on April 28, 2014

If you owned a photocopy store, wouldn’t you want EVERYONE as a customer?

Paul Orfalea did the exact opposite and became massively wealthy.

His Kinkos Photocopy Centers is a great example of a low-tech business that gained an edge through smart thinking. He  identified a narrow niche, targeting just college students, and built his business around just them (initially). This resulted in his offering products, services in locations near his target clients, and hours of operation that made these customers dedicated fans, even though his prices were a little higher than just about everyone else.

The question for you is — who could you build your business around, that could make your business thrive far beyond where you are today?

Expand your mind. Who would it be?

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