Home   >   Define Business   >   [Video] Spending Less You’ll Need to Be Smarter – How Lego Hurt Sales by Misunderstanding their Customers

[Video] Spending Less You’ll Need to Be Smarter – How Lego Hurt Sales by Misunderstanding their Customers

By on April 28, 2014

Even large companies misunderstand their customers.

This is a classic example of how, once you understand what your customers really want, your income could take off.

Why is this important?

Small businesses tend to have less money for marketing and experimenting — and fear they’ll use up all their money BEFORE they figure out how to generate enough paying customers and profits.

So, a simple tip that gets you to focus your marketing efforts more tightly on the needs and interests of your target customers could be especially valuable.

The good news is, this simple marketing tip has helped thousands of smaller businesses figure it out without losing their shirt, and without spending a fortune on a small business marketing course that doesn’t deliver all that’s expected.

 

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