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Advertising and Social Media Examples — Which Ones Generate REAL Sales Leads

By on April 29, 2014

Did you ever wonder how to generate sales leads for your business?

Beyond all the hype, only certain media are worth the effort, if you are trying to attract truly “qualified” leads for your business.

Here are excerpts from the Construction Marketing Association’s blog, that I think you may find interesting.

Although you’re not involved with the construction industry, examining which media they use to generate leads will give you a baseline of which media  you could use for your own business.

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After you see their list, you may want to go over our MEDIA AND METHODS GRID, and identify the media and methods you want to use for your own business.

 

Let’s start with the types of advertising they typically use.

Source: www.ConstructionMarketingAssociation.org/

Social media is #1, followed by trade print, referring to ads in industry magazines. Then is event marketing, referring to trade shows. Then the list goes down from there.

Here’s a list of the social media they use.

Source: www.ConstructionMarketingAssociation.org/

We’d expect LinkedIn to be on the list for industrial companies like these. But the others, from Facebook even to Pinterest, show that it may be worth experimenting and not making blanket assumptions about which media are best for generating leads. Even if yours is an industrial type business, a broad range of social media (and other advertising) may be helpful as part of the marketing mix.

Among the top social media lead sources are:

  • LinkedIn Connections (email addresses, InMail)
  • LinkedIn Groups (post discussions and offers)
  • LinkedIn Company Sites
  • Facebook Friends, Fans, Groups and Likes
  • Twitter Followers
  • YouTube Subscribers
  • WeFollow.com (a directory of prominent people)
  • URL Shortener (i.e., bit.ly offers tracking)
  • Social Bookmarking (Digg, Delicious, StumbleUpon)
  • Radian6 (identify bloggers)

If lead generation is important to you, creating a “system” can be important, as it is for those in the example above.

Although the example above is not directly relevant to you, it may help you understand how to create a marketing template for your own business.

To start, try our MEDIA AND METHODS GRID. This is an EZ-FILL FORM where you can check the boxes that are most relevant to you.

Remember, although we focus mostly on generating clients through the Internet, this chart covers all the media and methods you might use, online and offline.

Clicking the image will open it, so you can start checking the boxes.

This is an EZ-FILL CHART, so you can save the completed form to your computer (sorry but the Adobe EZ-Fill feature does not work on mobile devices).

Don’t get overwhelmed. This is a shopping list you are creating. If you have a long list. Prioritize, A, B and C, where:

  • A is MUST DO RIGHT NOW,
  • B is IMPORTANT ASAP, and
  • C is WOULD BE NICE TO DO WHEN I HAVE TIME.

Programs and articles throughout this site are here to guide you through every step of the way, starting with the Big-3 —  WEBSITE POWER (how to set up an effective website or web platform), WEBSITE MAGNETS (the 17 ways to attract people to your website), and CONVERSION MASTERY (how to convert web visitors into paying customers).

Plus, you could submit questions through our CONTACT link at the bottom of most pages (We’ll try to answer every question, and as quickly as possible).

So, click on the form or print it out, and start checking the boxes. This should help get your process started… to having enough paying clients and customers.

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Charts in this article courtesy of the Construction Marketing Association — www.constructionmarketingassociation.org/

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