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Selling Easily and Without Stress

By on March 19, 2014

Lianne Ebbinkhuijsen is an international Presentations-Coach, Sales Mentor, Speaker and Founder of The Easy Influence Academy.

She is passionately committed to empowering ‘expert-preneurs’ to achieve trust, influence and persuasiveness in their interactions with others. Lianne believes that successful people share one main quality: being able to sell their ideas easily without ‘losing’ themselves.

She transformed her Dutch practice into a Global Company in less than 6 months by walking her talk: speaking and selling from her heart. With more than 10 years of working with numerous amazing achievers worldwide, she delivers fast track mentoring that puts her clients on the pedestal they deserve.

Listen to Lianne talk about Selling Easily and Without Stress:

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In this interview with Ronnie Tsunami, Lianne explains:

  • Selling is the Act of Guiding People Through their Own Resistance…

    Selling products, services and ideas is not about being like a pushy car salesman. Ethical selling is about helping people get past their wall of resistance, so they can enjoy the benefits of your product, service or idea.

  • Most People Have Difficulty Selling Because They Under-Value Themselves…

    Do you truly believe you are worthy of the price you are charging or value you are offering? Can you determine a tangible value the client will receive once they have agreed to your product or idea? If you cannot, that will often get in the way of your ability to persuade and sell effectively. Deep down you must believe you and your idea are worth it. Otherwise, when the client doubts your value, it will be almost impossible for you to justify it to them.

  • Trying to Project a Professional Image Can Get in the Way of Your Presenting Effectively…

    Lianne explains how her wanting to project an image of herself as a professional woman — got in the way of her effectiveness. Once she “surrendered” and let her own personality shine through, her effectiveness blossomed.

  • Simplify Your Selling Effectiveness by Letting Them Know What to Expect at the Beginning of Your Presentation…

    Letting your potential client understand exactly what he or she can expect in the presentation, makes it dramatically easier… for them and for you.

  • Be an Educator Rather Than a Salesperson…

    Lianne and Ronnie discuss how being an “educator” more than a salesperson — makes selling more fun and effective.

  • See the Full Potential of Your Client…

    A large part of the job of selling is helping your client visualize how their life will be different once they have gone forward with your product or idea. This begins with you being able to visualize how their life will be different. From there, communicate that to your client and the selling process can be a breeze.

  • You Cannot Resolve an Objection Until You Can Resolve It In Your Own Mind First…

    If you believe your price is too high, it will be nearly impossible to counter when your client poses that objection to you. So, if you want to be effective at overcoming client objections, the first person you need to convince is yourself.

  • Draw a Line from the Problem a Client Has to the Biggest Possibility They Can Step Into…

    Every presentation begins with the definition of a specific problem, and that should be your starting point — helping them define their specific problem. From there, you must take them to a place where they understand how your product, service or idea will solve that problem.

  • Explore What Kind of Buyer YOU Are…

    If you are the kind of person who loves research, when the client says they would like to research the options more, you will accept that, instead of helping them make the decision. If you are a natural procrastinator and are indecisive, how will you get your client to decide to go forward. Whatever type of buyer you are, that will often get in the way of your effectiveness.

    So if you want to be effective at selling and persuading, first you must understand the kind of buyer you are and how that affects your ability to sell.

As Lianne explains it, our selling can be more enjoyable and infinitely more effective when we look at our role through a different prism. It’s especially important that we understand how our own personality and mindset can greatly affect our ability to convince people to buy our products, services and ideas. Once we manage our mindset, our persuasiveness will skyrocket.

Click the arrow below to listen to the interview.

 

Lianne’s Easy Influence Academy – teaches How to Deliver Stress-Free Presentations That Impact, Influence and Convert.

To learn more, visit her website  at: http://easy-influence.com/

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