Directory — Opt-In

An Opt-In is a page with an email capture box or simply the email capture box itself.

An opt-in includes an offer of something valuable — like an eBook, training program, important document, promise of a monthly newsletter, product updates or registration to a webinar or teleseminar (telephone-based seminar) — in exchange for the web visitor typing their  email address in the form or box.

Opt-in boxes are available from email suppliers as well as services that provide templates for Sales Funnels (which contain every website step of the sales process).

They are usually comprised of a box or form that is placed on a web page to capture the email address, first name, and possibly more information from the potential buyer.  It stores that email address into a database that can be used later to send promotional emails to the person.

Here are opt-in resources that may be helpful…

Training Programs and Articles

• Emails / Email Newsletters
• Website Power – The Ultimate Guide to Building a High-Performing Website

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Available Resources and Done-For-You Services

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