Directory — Visual Branding

Visual branding — the use of a logo, image, shape or color associated with your product — can simplify your marketing’s effectiveness by establishing a memorable visual image in the eye of your customer.

Think how much a part of the product’s personality each of these is…

• Apple Computer’s iconic bitten-apple logo,
• Nike’s iconic swoop logo,
• Disney’s iconic Walt Disney signature,
• KFC’s image of white-bearded Colonel Sanders,
• Harley-Davidson and Coca-Cola’s iconic lettering,
• Coca-Cola’s iconic glass bottle,
• United Parcel Service’s iconic brown trucks…

…each of these conveys a powerful and memorable impression in the mind of the potential buyer.

Using a memorable visual image for your brand may be especially critical when your prospect will need to have several interactions with you before they buy. The more they become familiar with your logo or visual brand, the more familiar and comfortable they will become with your message.

This section provides resources to help establish effective visual branding for your product or service.

Training Programs and Articles

• How To Create A Kick-Ass LinkedIn Profile [Infographic]
• 10 Tips to Help You Build and Grow a Stand-Out Small Business Brand
• The 5-Questions – Why Someone Should Buy from You

More posts: branding

Available Resources and Done-For-You Services

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