Directory — Giveaways & Promotion to Boost Response

By on June 13, 2014

The word FREE is one of the most powerful words in marketing. When you offer something free, you can:

  • get more people’s attention,
  • get more people to give you their email addresses and contact information, and
  • get more people to actually buy from you.

Using a giveaway can also help determine the type of person who responds to your marketing — as different giveaways are appealing to different types of people.

Using giveaways to improve marketing performance can be important to a wide variety of businesses. Even heavy-equipment makers like fork-lift manufacturer Hyster boosts the number of people willing to listen to their sales presentations and who actually buy, by giving away metal mini-versions of their iconic yellow fork lifts.

Of course, you’ll want to make sure you are offering the RIGHT giveaway to ensure your marketing is achieving the best ultimate result for you.

Here are resources that could help…

 

Training Programs and Articles

More posts: sales promotion

Available Resources and Done-For-You Services

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