Could you be going after the wrong target market and not even realize it?

What if, changing your target customer, even slightly, could dramatically boost your income?

Try this exercise. Are you able to select the best target market for these very real businesses?

1. An incredible dog supplement – helps dogs stay healthy, offering commission of about $80-a-year for the life of the dog (typically 15 years), to people who sell it. Who should he sell to?

Dog Breeders – who typically sell 5-20 puppies per year;

Dog Groomers – who typically groom 100-200 dogs per month; or

Veterinarians – when they recommend something, dog owners tend to comply?

In our audiences and workshops, people consistently get this one wrong. They say he should go after vets because of the clout they have, or groomers because of the higher number of dogs.

However, when this owner went after those target markets, he struggled.

As soon as he started going after dog breeders, his income skyrocketed so fast, he was elated and confused, all at the same time.

How could dog breeders be so much better a target market to go after, than the other two?

Here’s why.

… Read More [ismember]

Groomers are hair cutters and make terrible salespeople.

As for veterinarians, believe it or not, many disliked the fact that this amazing supplement actually reduces the kinds of illnesses that vets treat. It created such a difficult conflict that many vets were hesitant to promote the product for their patients — unless they had some incurable ailment where nothing else would work.

But breeders?

When you buy a puppy, if the breeder tells you to use something that will help keep the dog healthy throughout its life, wouldn’t most people comply? Absolutely!

And breeders could literally double their income per dog, over time, having the puppy owner use the supplement over the life of the dog — a win-win-win for the puppy owner (healthy dog), the breeder (healthy dog and ongoing income), and the supplement’s owner.

Once he started targeting only breeders, his sales generating dedicated fans and millions in recurring income.

Could Choosing a Different Target Market — Suddenly Make Everything Easier for You?

The point here is simple.

Changing the target market he focused on turned his struggling business into an ever-growing cash-machine!

Could this also apply to you? Could you be going after the wrong target market, and you don’t even realize it?

---

Okay, let’s try this one…

2. A physical trainer invented a vest with large rubber bands that incredibly exercises the arms and upper body of her autistic son while he walks and jogs.

She got a local manufacturer to make them for $50-a-piece and she’d been selling them in gyms and marketing them online for about $100-apiece.

If she wants her income to really take off, which target market should she focus on?

Autism – Helping exercise and coordinate the upper body of autistic kids and adults;

Athletes – Men, women and even college athletes, many of which have discovered that this amazing vest strengthens their upper body while they walk or jog — and they love it; or

Boxers and Mixed Martial Arts – who discovered it strengthens their punch and love it!

Again, most people get this wrong.

The surprising answer is autism. Here’s why.

Boxers love it but she’s had to schlep from gym to gym to get the vests sold, one at-a-time.

Although athletes is a huge market with real passion for her product, she’s competing with giant companies, so getting attention and even shelf space in stores and online has been a tough, expensive battle.

But autism?

The autism association, websites and retailers that cater to families where someone is autistic are highly receptive, especially since the vest was designed specifically to solve a problem with autism and has virtually no competition.

And here’s a secret of highly successful businesses.

She could make a ton of money with the autism market, then use part of that to go after athletes, with more money and more success under her belt.

Choosing the Wrong Target Market is More Common Than Most People Realize

So what about you?

Is it possible you may not have chosen the best target market to go after? Could your targeting a totally different type of person or business cause your income to soar in ways you never expected?

I invite you to create a list of every single type of person and business you could go after, for your product or service.

Then, for each one, truly consider… what if you focused all your efforts just on them? Could that make your ability to generate income easier?

 

Challenge Your Assumptions — Could a Simple Twist to Your Business Open the Floodgates of Income for You?

We are creatures of habit. Once we decide something is right, we tend to pursue that, without challenging our assumptions.

But that trait of human nature also limits our ability to see what may be an obvious and much simpler market to go after.

Many businesses — from Disney to Burt’s Bees — struggled until they found that one twist or target market-change that transformed everything. Once they altered their path, suddenly income generation became, not only easier, but more natural.

If you’d like to re-evaluate your own target market to see if you could identify a hot segment that may be easier and more lucrative, we created two video programs that may help (included in your membership) — THE 5 QUESTIONS and THE COMPETITIVE EDGE.

These programs were created to help you challenge your assumptions, and begin to recognize significant opportunities that most people never consider.

They start with a simple question… “Who will NEVER buy from you, and why (no matter how badly they need your product or service)?”

Do you truly understand who these people are and how they are different from everyone else?

This may seem like a strange exercise, but it takes advantage of a quirk of our human nature. We tend to see the glass half-empty or half-full by default. When pressed to look from a different perspective, somehow things become apparent that were previously hidden.

This starts the process of your dissecting your target market and your business.

I’ve seen people’s eyes open wide as they start to consider a totally different approach for how they generate income in their business.

The Competitive Edge takes you through simple twists people applied to their business, that turned often-struggling businesses into non-stop income generators.

Most people don’t realize… often it only takes a simple twist to change everything!

These programs are included as part of your Online Success Help Desk membership.

Challenge yourself to go through these programs.

Remember, all it takes is a single twist to simplify everything for you!

 

SEE ALSO

The 5 Questions

5-Minute Marketing

The Competitive Edge

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