Directory — Your Positioning / Image

Positioning is the image your prospective customer gets of your product or service.

Every customer will gain an impression about your product or service. It’s usually better for YOU to define in advance what image you want them to have, then to do whatever is necessary to ensure that image is conveyed.

Positioning can refer to price, quality,  geographic location and country of origin, typical purchaser and anything else which establishes an image in a client’s mind.

The ideal positioning establishes in the buyer’s mind an image for your product or service which is appealing. Some marketers will also try to position their competitors and their products or ideas as unappealing or repulsive.

This section contains resources to help you define and create a strategic positioning to help you sell your products and ideas.

 

Training Programs and Articles

• Abandoned mom makes millions... selling animal-friendly cosmetics
• [Video] Is Your Business Model Hurting You?
• 5-Minute Marketing – Learn Professional Marketing Fast
• The 5-Questions – Why Someone Should Buy from You
• Getting Clarity About Your Audience

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Available Resources and Done-For-You Services

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