[Video] Multiply Your Growth by Becoming “THE” Alternative to Something Successful

Here’s an incredible way to generate huge results and simplify your marketing — while funneling revenues that are already being spent on someone else, right into your pocket.

This is one of the best small business marketing ideas that many people NEVER consider.

…….. Become THE alternative to some product or brand your customers are already using.

Don’t be fooled by the seeming simplicity of this. And don’t think this doesn’t apply to your product or business. This strategy has been responsible for some of the greatest successes and wealth creation people have ever seen.

• Burger King became THE alternative to McDonald’s Restaurants — by offering flame broiled rather than fried burgers;
• Gatorade became THE alternative to water for athletes — by replacing the body’s electrolytes lost during physical assertion, something water does not do;
• LegalZoom became THE alternative to conventional lawyers — by having paralegals do much of the work for certain non-complex legal activities;
• Ventura Circus became THE alternative to conventional gyms for kids — by having a gym designed around the airial gymnastics of Cirque de Soleil (by people who produced some of their shows);
• Tony Robbins became THE alternate to

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  conventional motivational speakers by focusing on NLP (Neuro Linguistic Programming).

The biggest problem for most businesses is that, at first glance, potential customers have no clear idea what you offer or why they should buy from you.

This technique of becoming THE alternative to something they already know, solves the problem, quickly and simply, regardless of the type of business you have.

A simple twist like this could be the difference between years and decades of struggling to make a paycheck, and a life of cash that flows in week-after-week and year-after-year.

So, start by making a list of everything and everyone you are competing with.

Next, define how specifically you are different. Could you become even MORE dramatically different?

Try this. When it comes to small business marketing ideas, you may be surprised at how incredible this can be, to help you escalate the growth of your business.

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