Teleseminars and Webinars

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Webinars and Teleseminars to Attract People
to Your Website

 

Teleseminars (telephone-based presentations) and webinars (Internet-based presentations with voice, images and/or PowerPoint/Keynote slides) can be essential tools in helping potential clients learn about your product or service, build trust and confidence in you, get their questions answered and ultimately buy from you.

In many situations, live events with interaction between you and the potential client – including face-to-face meetings, live seminars, teleseminars and webinars – can be the most effective conversion tool you have (converting prospects into actual clients) – especially for higher-priced products and services ($150-$5,000+).

Also, Webinars and teleseminars can be significantly more convenient than a live event, where the presenter and the audience could participate in the comfort of their own home or office without the need to travel. In fact, they can be broadcast to an international audience simultaneously, broadly expanding the reach of your message.

Most Webinar and teleseminar services also let you record the event, enabling you to reach people who were not able to attend, and to use the presentation in future marketing efforts.

 

Teleseminar or Webinar – Which One is Better

Although lower-priced and easier to prepare, teleseminars can be just as effective (or more effective) than webinars at converting people to buyers.

There is controversy over whether more people will buy through a teleseminar or a Webinar. On one hand, a Webinar provides the audience with a multi-sensory experience, of audio and visuals, with tactile added if you ask them to provide feedback, answer a poll, or do some other activity during the event.

Having visuals can also help explain complex concepts, show charts, graphs and photos, and provide an immersive multi-sensory experience.

Educators claim that multi-sensory learning, where your audience hears it (auditory), sees the words (visual), then engages (tactile) with questions, polls and other interaction during the presentation, gets remembered more than a uni-sensory presentation (seeing or hearing it).

Of course, the goal with a webinar is not for them to remember something, but to take action.

In fact, scientists have discovered that certain activities, like watching TV, create a state in our brains similar to sleep.

Somehow, putting your audience into a sleep state can’t be good when you’re trying to get them to buy something.

That’s why it can be critical during a webinar to periodically invite some sort of audience interaction, like opening the phone lines and inviting everyone to say “hello,” having them answer a poll question, asking everyone for a quick answer to some question, like “Can you all hear me okay,” and so forth. Corny as these interactions may seem, they can be critical to increasing the response of your Webinars.

By contrast, teleseminars only occupy the auditory part of your brain, leaving the other parts free so you can multi-task.

At first, we may consider this less desirable. However, brain science is more complex than many of us realize.

Studies have shown talk-radio, for example, to be highly engaging for audiences, much more than TV in many circumstances.

One theory is that because TV (and similarly, Webinars) engages so many senses, there may not be enough mental firepower left for your audience to fully engage with you. After all, neurons devoted to visual processing take up about 30 percent of the brain’s cortex, compared with 8 percent for touch and just 3 percent for hearing. (1)

Audiences also tend to recall information better when people speak fast. Again, perhaps because the brain has to focus harder, there’s less opportunity to be distracted.

If this is confusing you, welcome to the club.

The bottom line is, Webinars and teleseminars can both be highly effective in getting people to buy, but you must engage your audience during your presentation. If the only time you ask them to do something is at the end, when you ask them to buy, that may be too late.

Remember, ask them to do things during your presentation and your sales will generally be higher.

 

Teleseminar and Webinar Hosting Services

TELESEMINAR HOSTING: Although many teleseminar services are available, www.FreeConferenceCallHD.com offers an absolutely free service, with high definition voice conferencing, recording and letting your audience raise their hands so you can answer their questions one-at-a-time.

The service lets you interview one or several people at a time while everyone else is muted.

It allows up to 1,000 callers, with no minimum number of callers. The calls can be up to 6 hours with no limit to the number of calls you can make each month, and international callers can also access your sessions.

The only charge is a standard long-distance charge to your phone bill if that applies (which it doesn’t for most callers). The service supports a variety of phones, such as PSTN, softphone, hard phone and custom PBX.

Instant Teleseminar (www.InstantTeleseminar.com) also provides teleseminar service combined with the ability to present slides to your audience, for about $67/month.

 

WEBINAR HOSTING: There are many sources available for hosting your Internet webinar, with prices ranging from free to hundreds of dollars a month. The all let you create a recording, which you can post following the event and/or use in other marketing.

Here are a few of the most popular options:

  • Google Hangouts – this is a free service from Google with two basic services: Google Hangouts… a video-conference feature than allows up to 10 people to talk and share their computer screens with the others, and Google Hangouts-on-Air… a video-conference and presentation service that allows up-to-10 people to present to an unlimited Internet audience. The service does take some getting used to, and you will need a YouTube account as the live event gets streamed to YouTube.
  • Fuze – (www.fuze.com) with options for free and $8/month. It can accommodate up to 25 participants (free service) and 125 participants ($8/month).
  • Skype – with a free video-call service (and paid for premium features). The free service accommodates only one computer-to-computer (person-to-person) conference at a time while the Premium service at $8.99/month can handle up to 9 people on a call and include computer-to-computer and/or computer-to-phone.
  • Instant Teleseminar – (www.instantteleseminar.com) for about $67-a-month you can show PowerPoint or Keynote slides to 500 web attendees with 100 phone participants (other plans can handle up-to 50,000 web attendees). It lets you draw on the slides while presenting. Your slides need to be pre-loaded into their system.
  • GoToMeeting from Citrix – (www.gotomeeting.com) accommodates up to 500 attendees for $399/month with full visibility of your computer screen, so you can change between programs and image-types during your session.
  • Webex from Cisco Systems – (www.webex.com) offers high-definition presentations on a free service for up to 3 people, $49/month for up to 25 and $89/month for up to 100 attendees, with full visibility of your computer screen, so you can change between programs and image-types during your session.
  • Other popular services include:
  • Bright Talk (www.brighttalk.com) at about $250/month with many options.
  • Adobe Connect – (www.adobe.com/products/adobeconnect.html) at about $55/month. Accommodates up to 25 attendees.

 

Creating Tele-Summits to Build Your Email List Quickly

Tele-summits are teleseminars with multiple presenters providing content. Depending on the number of speakers, tele-summits are conducted all on a single day or over several days.

Tele-summit are often list-building events, where each presenter will be required to promote the event to their email list. In this way, the combined audience from all the presenters gives each presenter a wider audience to promote their product or service to.

The person who hosts the tele-summit generally collects all the email addresses from the opt-ins (email addresses captured in exchange for details on how to access the tele-summit).

Although home presenters do a full-blown presentation of their product or service during their segment of the tele-summit, most will offer some product or service for free in exchange for the attendee’s email address. This enables them to capture the largest number of new email addresses, which they can try to sell later.

Tele-summits generally require more lead-time (typically 30-90 days) to ensure everyone has enough time to promote the event to their email lists.

 

Scheduling and Setting Up the Webinar or Teleseminar

Most people take 30-60 days from concept to launch of a webinar or teleseminar.

Technically, if you’re the only presenter and you’re promoting the event to your own email list, you could launch a teleseminar or webinar in just a few days.

However when others are involved as presenters or helping you promote it, you’ll need to give them enough time to promote it effectively to their list, or to create content, offers, freebies, and/or a sales page if that’s needed. So the lead time to launch a Webinar or teleseminar is usually longer if other people will participate as presenters and/or will help you promote it.

Whether others are involved or not, here’s what’s needed to launch your webinar or teleseminar:

  • TITLE… for the webinar or teleseminar. The title can make or break the success of the event. Your event’s title (and subtitle) is usually different from the name of your product or service. It should explain exactly what the webinar or teleseminar will discuss in as exciting words as possible. (see our Copywriting sections for some ideas).
  • OPT-IN PAGE (email capture)… usually with details about the subject matter, presenter(s) and the date and time(s) of the event.
  • EVENT PAGE… where attendees will go to watch the webinar; or – teleseminar phone number(s) where attendees will listen to the event;
  • PRIMARY EMAIL… that sells and explains the event, with 1-3 links to the Opt-In Page.
  • AD… (optional) An online banner ad and/or a printed or online flyer that announces, promotes and explains the event.
  • AUTORESPONDER EMAILS (automatically send at timed intervals)… Every email should include details about the event including day, time, agenda and access information – sent to people once they sign up, as follows:
    • 1. Sent automatically as soon as they sign up – this may contain a link that puts a reminder into their Outlook calendar;
    • 2. Reminder email, two days prior to the event (6 AM Eastern time);
    • 3. Reminder email, one day prior to the event  (6 AM Eastern time);
    • 4. Reminder email, (6 AM Eastern) the day of the event;
    • 5. Reminder email, 1-hour prior to the event;
    • 6. (optional) at the start of the event (announcing that the even is starting now);
    • 7. (optional) After the event with a link to the limited-time replay (especially to people who may not have attended).
  • THANK YOU PAGE… where the person is taken once they sign-up, containing;
    • “Thank you for signing up,”
    • Notice that – “if you do not receive the details email shortly, check your email spam folder,”
    • Plus, the same details as the 1st autoresponder email (including details about the event including day, time, agenda and access information) … in case the reminder emails did not get through.
  • SALES PAGE… where with attendee could sign up and/or buy after they attend the webinar or teleseminar. This page typically includes product details, pricing, details on any bonus or special pricing that’s included, testimonials, and a link to the shopping cart (purchase page).
  • THANK-YOU FOR PURCHASING PAGE… with details on how to access the product or service.
  • PRODUCT ACCESS EMAIL… with details on how to access the product or service.
  • AFFILIATE PROGRAM (optional)
    • Affiliate commission is where you promise to pay someone a set commission for every paying client they bring to you.The Affiliate will typically promote your webinar or teleseminar to their email list and/or otherwise, for a promise they will receive payment for everyone who actually buys.The amount you pay could be anything, but it should be high enough to motivate people to promote you. Affiliate commissions are often 50% for digital products and 30% for services which are more labor intensive. That said, commissions can be much higher or lower.Although most affiliates are paid just on the client’s first purchase, to sweeten the pot for certain super-affiliates (people with large responsive lists) some marketers will promise to pay that Affiliate a commission for the life of the customer (for every product they ever purchase).
    • If you will be paying an Affiliate commission to others, you will need a system to ensure you know which clients came from which affiliate. Most shopping carts have an Affiliate system built-in. Otherwise, many services are available (see our AFFILIATES section for more details)

 

Services to Simplify Webinar and Teleseminar Set-Up and Marketing

First, you will need an OPT-IN BOX (email capture box).

Get these from your shopping cart service (i.e., 1ShoppingCart) or your email service provider (Constant Contact, iContact, aWeber, Mail Chimp – note Mail Chimp is free for up to 1,000 people on your email list).

Next, you will need to create Internet pages where people can learn about your webinar or teleseminar, your offer (sales page) and other elements involved in attending your event and buying your product or service.

Services are available that provide templates for all the web pages you need for your webinar or teleseminar. The most popular include:

  • LeadPages.net – (www.LeadPages.net) – with easy-to-use templates for every web page you need including Squeeze Pages (email capture), Thank-You Pages, Upsell Pages, etc… for $37/month ($67/month for premium version);
  • Optimize Press – (www.OptimizePress.com) – with easy-to-use templates for every web page you need including Sales Pages, Converting Landing Pages, Complete Launch Funnels, etc… for $97 one-time-fee;
  • InfusionSoft – (www.InfusionSoft.com) – advanced automated web marketing service with templates for every WEB PAGE and EMAIL you need for your Sales Funnel, including Sales Pages, Converting Landing Pages, Complete Launch Funnels, etc… for $199/month – $379/month depending on features
  • HubSpot – (www.HubSpot.com) – advanced more automated service web marketing service… for $200/month for a database of 100 contacts, $800/month for 1,000 contacts and $2,400/month for 10,000 contacts.

Additional resources:

 

Your Webinar’s Title – How to Get More People to Attend

Create a captivating title and description are crucial to attracting a large audience. Remember, you cannot bore people into attending your teleseminar or webinar.

You want to create the most captivating title that will attract and captivate the most people. For this reason, the title of your webinar or teleseminar should generally be different from the title of your product or program.

It should explain exactly what the webinar or teleseminar will discuss in as exciting words as possible.

Here are some headline tips:

      • Be specific (tell how) –
        – 4 ways to get more publicity by speaking in sound bytes;
        – 3 Ways to Lose Weight by Drinking Less;
        – Get more clients by INCREASING your fees;
      • Start with an action verb –
        – Double Your Email List in 30 days;
        – Cut your grocery bills in half;
        – Grow your income without quitting your job;
      • Ask a question –
        – Do you have enough clients?
        – Why are you struggling when others are making money?
        – Are you making these 2 deadly social media mistakes?
      • How to…
        – How to Attract Higher-Paying Clients;
        – How to repair your struggling relationship;
        – How to lose weight by eating more often;
      • Tell a secret –
        – Miracle food liquidates cancer;
        – The secret to losing weight by eating what you want;
        – 5 toxic foods that will save your life;
      • Use a number –
        – 5 ways your marriage is killing you;
        – 111 marketing lessons;
        – Only 24 hours away—get free access today;
        – 72 headline formulas that get social media clicks;
      • Grab their attention by saying the opposite of what people expect –
        – 20 Ways Social Media Can Destroy You;
        – Tomorrow—Stop Marketing;
        – 17 email marketing rules you have to break.

 

Webinar Conversion Formula

To have an effective webinar or teleseminar, here are a few tips to consider:

Have a Strong Opening. Many attendees who signed up days and weeks before will not remember their motivation for signing up. Therefore, in the first three minutes, you must grab their attention by identifying a big problem you will address and your big promise (attend this webinar and you will learn how to…).

Hold Them to the End.  You must have engaging content that keeps them to the end. Otherwise your end-message won’t be heard and the event will be a waste. Consider offering a bonus if they stay to the end.

Provide Real Value.   Teach them something valuable. They will judge your product or service based on the value of your presentation. Have content that makes them want to buy your product or service.

Offer Social Proof.  Don’t just spout facts and figures. Stories bring your message to life. Showcase an example of someone who went from problem to benefit as a result of applying the solution you are proposing.

Transition to Selling.  Have one or two sentences that smoothly move your presentation from content to offer.

Entice Them to Buy NOW! Have an irresistible offer – Be clear on what they are getting, what it will do for them, and how to get it right now. Most importantly, give them a reason to do it now (highlighting what they gain by acting now and what will happen if they don’t act right now).

Here’s a format for presenting a webinar that converts attendees to buyers:

  1. QUALIFY: Ask the Audience – How many of you have this Problem…
  2. DEFINE PURPOSE: Explain why it’s so important they figure this problem out – what problems they will avoid and what benefits they will receive.
  3. CREDIBILITY: Explain how you figured this out… how you went from failure to success.
  4. STEPS: Offer a framework… step #1, step #2, step #3…
  5. EXAMPLES: Offer case studies of at least two people who had this problem and how it got resolved.
  6. MISTAKES: Explain common mistakes… here’s how people mess up…
  7. SIGNATURE STORY: Tell an emotional signature story of how someone with this problem struggled to make the decision to buy from you, but when they finally did here’s how their life changed…
  8. PROGRAM: Explain the specifics of what is included in the product or program.
  9. PRICE: Starting from a higher price that explains what it’s worth (value)… wind down to the actual price for today.
  10. CALL-TO-ACTION: Spell out the next steps. Send them to your sales page or shopping cart.
  11. BONUS: Offer a limited-time bonus for going ahead now, and a penalty if they delay. The bonus should be something a real mover and shaker would appreciate… something that will help them get to their goal faster.
  12. Q&A: Give them an opportunity to ask questions about your presentation and product. TIP: Always arm yourself with 3-4 questions you believe people would ask, to avoid the embarrassment of having no one ask questions.
  13.  Thank them. Be gracious.

 

Final Tips on Marketing Your Webinar or Teleseminar

  • Choose a topic/headline that has great search potential, and that’s different from the title of your product or program;
  • Create an Opt-In Page to explain your webinar or teleseminar and capture their email address in exchange for giving them access information;
  • Create a sales page for your product or service, for after the Webinar or teleseminar;
  • Create a 1-minute video for your Opt-In Page outlining what people will learn by attending your webinar or teleseminar;
  • Create a marketing plan, including:
    • a news release (Press Release) to free and paid publicity distribution sources;
    • Email marketing (to your email list and the lists of others);
    • Social media posts and targeted paid advertising, including Facebook and LinkedIn Groups;
    • Posts for your Blog and as guest posts on other people’s Blogs, announcing your event;
    • Partnering with other marketers, perhaps offering an Affiliate commission.
  • Create an Affiliate program where you will pay a commission for others who send clients to you;
  • Put the recording on your website, perhaps for a limited time.

Lastly and most importantly, remember that content is king.

As long as your webinar or teleseminar offers content that’s valuable to the attendee, even without the most sophisticated presentation, you can enjoy great success attracting clients to your programs.

 

SEE ALSO (for promotion)

Webinars and Teleseminars

Emails and Email Newsletters

Press Releases, PR & Articles

Affiliates / JV Partners / TeleSummits and Alliances

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If you’d like details about another Website Magnet — click on a link below

How will you bring “qualified” prospects to your website or web platform?

Search Engines | Social Media | Directories | Press Releases, PR & Articles | Blogs | Posting Expert Comments on Forums | Article Directories / eZine Directories | Video and Blog Sharing Sites | Articles on Partner Sites / Partner Newsletters | Affiliates / JV Partners / TeleSummits and Alliances | Emails / Email Newsletters | Banner & Text Ads | Webinars / Teleseminars | Viral Marketing | Tell-A-Friend | Promotional Marketers | Offline Marketing