Using “Offline” Marketing to Attract People to Your Website

 

Once you have a website that converts (that gets visitors to buy, call, visit or otherwise take action), you’ll want to send people there, every chance you get.

Therefore, besides offering info on your product and you, what’s something you could add to your website that would further motivate people to visit it?

Here are some examples for a few marketing situations:

• Networking and Outreach – if possible, add something valuable to your website that people would want to get. Do you have some information, a questionnaire, a list of tips, or some exercise that could be helpful to a potential client or someone with a specific problem?(i.e., Send people to my website for the Checklist, “7 Signs Someone Is Having a Heart Attack… and What You Can Do to Save their Life).
• Public Speaking – Do you have something helpful or exciting they could get for free?(i.e., Come to my website and get your free copy of, “The 5 Questions Every Woman Needs to Ask Her Father”).
• Radio or TV interviews – Like public speaking, do you have something they could get for free that would be helpful?(i.e., Your audience can come to my website for the free ebook, “7 Things Most Women Don’t Know About Men”).
• Direct Mail – Do you have a page on your website that more fully expands on the topic covered by your mailer, including links so they could buy or set an appointment?
• Directories – Do you offer something specific they could get from your website?
• Paid Advertising – Do you have a page on your website that repeats the ad, with more extensive details, with links so they could buy?
• Public Relations – Like public speaking, do you have something they could get for free that would be helpful?(i.e., Visit their website for the free ebook: “4 Mistakes People Make That Screw Up JV Partnerships”).
• Business Cards – Besides having your website listed, do you have a reason for them to visit your website?(i.e., Visit our website for a free online evaluation – www.FreeFunTest.com).

Remember, the more reasons you give someone to visit your website, the more likely they will.

 

Home Page or Targeted Web Page – Which is Better

Okay, so every chance you get, online and offline, you are inviting and encouraging people to visit your website.

However, should you send everyone to your home page, or do you want different people to visit different pages on your website?

If you’re like most marketers, you probably have several different types of clients, and perhaps different messages.

For example, a financial planner, let’s call him Joe, might work with business owners and their retirement plans, but also with benefits programs for his or her employees. Therefore, the Web page Joe sends the business owner to should be significantly different from the one for employees, since both will have totally different interests and needs.

A simple way to solve this dilemma of needing two totally different messages, is for Joe to have two huge buttons on his website’s home page – one that says BUSINESS OWNERS CLICK HERE and the other saying EMPLOYEES CLICK HERE. Then, whichever button the person clicks on will take them to a page with information just for them – which greatly increases the likelihood they will buy.

However, Joe may have a third group he markets to, as well, such as elderly people approaching retirement age.

So, what should he do? Should he create another unique page just for these people?

Absolutely, yes!

If you want people to buy from you, the more targeted the web page you take them to, and the more targeted the message, the more likely they will buy from you.

 

Using Easy-to-Remember Domain Names – and Forwarding

Okay, so you’ve created another unique page on your website just for these other people. How could you make it easy for them to find that page on your website?

Of course you’ll want to create a link on your home page, so if they arrive on your website, they’ll easily find that targeted page.

But next, you could buy an easy-to-remember domain name, tell people to go there, and have that forward them to the targeted page on your website.

Here’s how.

With creativity, you could usually find an easy-to-remember domain name for about $10, such as www.RetireInComfort.com.

Once you buy it, the domain company (GoDaddy, Network Solutions, Cheap Domains, etc) lets you forward it to any web page on the Internet (their customer support will show you how to do it – it’s easy). You simply paste the address of the web page you want them forwarded to into their system. Then, whenever anyone types www.RetireInComfort.com, they will be taken to the targeted page on your website.

This greatly simplifies the process for all your marketing. Suddenly you can tell people in your ads and talks to “go to www.EasyToRememberName.com” and you’ll be sure they find the specific web page targeted just for them.

The good news is, forwarding works with any website. If you have an eBay URL, like www.ebay.com/JoesStore – you could create a website www.JoesStore.com and forward that to the eBay site, ensuring people easily find you.

Remember, the easier you make it, the more people will come to your website or web platform.

 

SEE ALSO

5-Minute Marketing

Media and Methods

.

If you’d like details about another Website Magnet — click on a link below

How will you bring “qualified” prospects to your website or web platform?

Search Engines | Social Media | Directories | Press Releases, PR & Articles | Blogs | Posting Expert Comments on Forums | Article Directories / eZine Directories | Video and Blog Sharing Sites | Articles on Partner Sites / Partner Newsletters | Affiliates / JV Partners / TeleSummits and Alliances | Emails / Email Newsletters | Banner & Text Ads | Webinars / Teleseminars | Viral Marketing | Tell-A-Friend | Promotional Marketers | Offline Marketing