How Do You Get Your Website Visitors to…  Call for an Appointment

If your priority is to get people who visit your website to then call for an appointment, here are strategies that will help:

• Prominently Feature Your Phone Number. American Vision Windows (below) initially had their phone number listed at the top in smaller letters.Over the years they recognized, if they wanted people to call, they needed to make their phone number more prominent on the page. So they eventually made it much larger and placed it near the top-right of the page (the place our eye naturally goes to), making it much easier for a serious buyer to find.
• Ask Them to Call. Simply adding the words, “Call Now” will get more people to call.American Vision Windows offers a great example of a web page that entices people to pick up the phone and call:
  • Large phone number prominently displayed near the top right of the page;
  • The words, “Call Now…”
  • They explain why to call, “…to schedule a FREE in-home estimate;”
  • They have a friendly photo of their principals;
  • They show their “Angie’s List Super Service Award;”
  • They offer incentives – Financing Available, Free Installation and We’ll Pay Your Tax;
  • They have a beautiful photo of a home, supposedly with their product installed;
  • They have a highlighted link, “Contact one of our Home-Improvement Experts today!” which adds credibility;
  • They list their status as the #1 window replacement company in California!

• Give Them a Reason to Call Now. Do you offer a free evaluation?  Will you answer their questions? Let them know why they should call and what they will get from that call.
• Tell Them What Will Happen. People take a risk in agreeing to meet with you for the first time. The more you can spell out exactly what will happen in that first meeting, the easier it will be to get people to call.Fundraising consultant Aria Edry spells out on her CONTACT US page exactly what will happen on their first meeting. She states, “For our strategy session, be ready to explain… followed by a list.This is brilliant because it relieves any concern the person may have about what will happen in that first meeting. It also strengthens her credibility by showing the client the professionalism of her process.

Build Credibility. If you have awards, certifications and testimonials from happy clients, particularly if they are from noteworthy people, include these, especially on your home page above-the-fold (appearing on your web page without their having to scroll down to see it).

If you’d like details about getting a different “action” — click on a link below

What would you like your website visitors to do?

Buy Your Product | Call for an Appointment | Give You their Phone Number | Send You a Text Message | Schedule an Appointment | Sign Up for a Live Seminar or Webinar | Visit Your Location | Give You their Email Address