Online Survival Guide

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This Online Survival Guide will help you quickly identify the ideal strategy and tactics that will enable you to generate the results you want through the Internet.

It was created to overcome the frustration and confusion many people have about using the Internet to attract clients and income.

The structure, strategies and tactics are based on more than 20 years of direct Internet marketing experience (initially generating over a million dollars of personal wealth in just 2 years) combined with the coaching of hundreds of entrepreneurs and small business owners over more than a decade.

In my Internet marketing workshops for SCORE, the resource partner of the U.S. Small Business Administration, I’ve gotten to teach thousands of entrepreneurs and small business owners about using the Internet to attract clients and generate income.

Perhaps the biggest problem in running an Internet marketing program like this is how – one method for generating income may be right for one person, but not for another.

Therefore, the biggest challenge has been to create a training program that is relevant for everyone.

Although this program has consistently scored high in delivering valuable content that’s useful, relevant and often fun, it’s been troubling to see stress on the faces of so many attendees as they struggle to figure out what they could apply quickly for themselves that would deliver the greatest impact to their specific business.

That’s why the chart below was created. It poses a simple question:

“How do I make money on the Internet?”

Then, in the simplest way, it answers that question for everyone.

At the heart of the chart are three core activities:

• Building your website or web platform;
• Bringing people to it; and
• Converting those web visitors into buyers.

 Part 1 — Building Your Website or Web Platform

The first thing you need is a place online where people can learn about you and your product or service.

For most people that’s a website they create or have built. However, more and more people are plugging into one of the ready-made platforms, which can greatly speed up and simplify the process of doing business online.

From web platforms like eBay and Amazon.com to shopping sites for a wide variety of needs and interests, to calendar sites where clients can make an appointment and pay for your service with just a few clicks, the growth of simplified web platforms has made the process of generating income through the Internet easier-than-ever for many people.

For more detailed information about how to build and launch an effective website, and the various platforms available, see our WEBSITE POWER guide to building high-performance websites and launching on a high-performance web platform.

 

Part 2 — Attracting Prospects to Your Website or Web Platform

Once you have an effective website, you’ll need to attract potential clients to it.

These are the 17 ways to bring a large number of targeted prospects to your website, including:

1. Search Engines – Google, Yahoo, Bing, etc (Organic & Paid)
2. Social Media (Free & Paid)
3. Directories (Free & Paid)
4. Press Releases, PR & Articles
5. Blogs (Yours & Post on Others)
6. Posting Expert Comments on Forums
7. Article Directories / eZine Directories
8. Video and Blog Sharing Sites
9. Articles on Partner Sites / Partner Newsletters
10. Affiliates / JV Partners / TeleSummits and Alliances
11. Emails / Email Newsletters
12. Banner & Text Ads (PPC, etc)
13. Webinars / Teleseminars
14. Viral Marketing
15. Tell-A-Friend
16. Promotional Marketers (Groupon, Living Social, etc)
17. Offline Marketing
    (Networking and Outreach, Public Speaking, Telemarketing, Direct Mail,
    Directories, Paid Ad Media, PR, Business Cards)

Of course, most marketers won’t use all of these. The majority will select a few that will generate the greatest results and fit the budget and interest for them.

For extensive details and strategies on each of these 17 areas, see our WEBSITE MAGNETS guide that explains how to bring truckloads of clients to your website using the 17 “website magnets.”

 

Part 3 — Converting Web Visitors to Buyers (Getting Them to Take Some Action)

Lastly and most importantly is getting people who visit your website or web platform to do something:

• To buy,
• To click on an ad,
• To contact you (by calling, emailing or visiting), or
• To give you their email address in exchange for something valuable to them.

For example, they could:

• BUY your service by scheduling an appointment with you through an online calendar and paying through an online payment system.
• BUY your product through an online catalog, paying through an online shopping cart.
• CLICK ON an ad on your website

Or they could:

• CONTACT YOU for a free discovery session, where you determine their problems and needs, and the right solution for them.
• CONTACT YOU and register for a free seminar, teleseminar (telephone-based seminar) or webinar (online seminar, typically with slides or visuals).
• CONTACT YOU by visiting your location.
• CONTACT YOU by phone, email or text message to get their questions answered.

Or they could:

• GIVE YOU THEIR EMAIL ADDRESS in exchange for something free or low cost that you offer them – typically something they could get quickly that would be sent immediately over the Internet, such an ebook, PDF document, video, etc. – or some membership with the promise of receiving ongoing offers or an ongoing newsletter.

In exchange for getting their email, you would

• Immediately send them the item, plus
• Send them an email ad for your product or service, perhaps with an offer or discount because they signed up and provided their email.
• Or… Send them 6-10 emails or videos with tips, perhaps as a 6-part course, where each part would include an ad for your product or service, typically at the bottom.
• Or… Send them an ongoing newsletter which includes some articles and/or ads for your product or service.

For extensive details and strategies for each of these, see our CONVERSION MASTERY guide, which explains in detail how to turn web visitors into real paying customers.

 

(Click on a Guide below to see more on that subject)

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