Home   >   Competitive Edge

Competitive Edge

[private_Member]

Right-click and choose Save-As... to download to your computer

#VideoLength
1
System Overview
1:07
2
How the Chart Works
2:42
3
Begin the Chart
0:26
4
Product: Easier / Simpler
2:00
5
Product: More Effective Better
1:46
6
Product: More / Less Specialized
3:39
7
Product: More Fun
1:25
8
Product: Faster / Slower
2:46
9
Product: Lower / Higher Priced
4:04
10
Product: Larger / Smaller
2:02
11
Product: More / Fewer Features
3:10
12
Product: Significantly Different
2:09
13
Product: Make It Seem More Familiar
1:39
14
Product: Make It More Extravagant
0:44
15
Product: Use It As a Hub of More Products
2:08
16
Image: Strengthen or Change
2:58
17
Customer Base: Change
2:55
18
Access: Improve or Change
3:45
19
Evaluation: Simplify
1:52
20
Try Before You Buy
2:27
21
Purchase Process: Simplify or Change
3:44
22
Installation: Simplify or Change
3:18
23
Use: Simplify or Change
2:03
24
Re-Purchase: Simplify or Change
3:01
25
Recommendations: Simplify or Be Essential
1:57
26
Resources: Help Others Make Money
2:06
27
Resources: Partner With Synergistic Businesses
1:11
28
Resources: Using the Law
3:52
29
Resources: Gaining Financial Clout
3:03
30
Resources: Expanded Expertise
1:37

Expanding Your Competitive Edge

10 Case Studies followed by extensive Chart Examples…

The Competitive Edge and Business Model Calculator — is designed to help you uncover a game-changing competitive advantage for your product, service or business.

The Case-Studies and the Chart-Overview provide hundreds of examples to expand your thinking to the possibilities of what could be applied to your own product or business.

[/private_Member]