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Twitter: Short message sent instantly – “Here’s what I’m doing now!”

Facebook: Interaction with friends – “Here’s what I like!”

FourSquare: Smartphone app lets people know where you are.

Instagram: Photo-sharing website.

YouTube: Video Hosting and sharing website

LinkedIn: Professional networking website.

Pinterest: Project-sharing website (mostly women).

Last FM: Music recommending website.

Google+: Closed circles of friends.

 

Social Media Cheat-Sheet for Building Your Business

Manage your professional identity. Build and engage your professional network

• 225 million users, 78.8 million active users
• Average user’s 2^nd degree network reaches 6,000 companies, 130 industries and 9,000 people
• Word-of-mouth suggestions are trusted on LinkedIn
• Could be effective source of new clients – especially through Groups

 

WHAT WORKS

• Optimize your profile for SEO (Search Engine Optimization – seeding your listing with keywords)
• Join Groups and contribute to discussions
• Share content that’s valuable to your network
• Ask your network for introductions, recommendations and endorsements, and return the favor
• “Reply Privately” can be an effective way to establish relationships with potential clients
• Use the Contacts feature to sort, tag and optimize your connections

 

WHAT DOESN’T

• Don’t connect with people you don’t somehow know
• Don’t join groups to just self-promote – beware, most groups have rules against promoting and spamming
• Beware – For Groups, follow the rules. If you self-promote and break the rules, you will be banned from posting to the group, LinkedIn alerts people that you are a spammer – and it’s almost impossible to correct

 

OPPORTUNITY FOR MARKETERS

• Build credibility as an expert by contributing knowledge
• Contribute to group discussions
• “Reply Privately” and Reply are powerful ways to connect with potential clients

 

Share your videos with everyone. Introduce yourself and build your credibility

• 33 million unique visitors/day
• Over 20% of people watch the videos on their mobile devices
• Video of you introducing yourself and your specialty, and answering questions can be highly valuable
• Video testimonials can be highly valuable

 

WHAT WORKS

• Use keyword-friendly and relevant titles so the search engines can find you easily (SEO)
• Post EMBEDS of and LINKS to your videos on other sites (the more the better)
• Always have a call-to-action in your videos (call for a free initial consultation, subscribe to my channel, visit my website, etc)
• Use annotations to boost engagement and retention (connect them to another video on your channel,  invite them to subscribe to your channel, invite them to visit your website)

 

WHAT DOESN’T WORK

• Don’t buy traffic (it could blacklist you)
• Don’t give a call-to-action if it won’t work on mobile
• Don’t worry about going viral

 

OPPORTUNITY FOR ENTREPRENEURS

• Using YouTube videos to introduce yourself to prospective clients, build credibility and answer questions can be valuable, but building traffic to your YouTube channel may be more time consuming than it’s worth
• Be on camera to build credibility and let your clients meet you through video
• Provide valuable content – like Frequently Asked Questions, New Discoveries, Important Facts
• Drive traffic to your website and other social media – by offering them something valuable (a document, an ebook, a questionnaire, etc)
• Post VIDEO REPLIES on high ranking videos
• If you want to attract people to your YouTube channel, post 1-2 new SEO optimized videos/week
• Use Keywords in your title, description and tags
• Share your videos on other social sites (like Facebook)
• LIKE and COMMENT on 5-10 videos from colleagues and otherwise of interest to your clients
• Respond to COMMENTS of your videos – YouTube likes to see plenty of comments and replies

 

Connect and share with people in your life. Connect to groups of similar interests

• The world’s most popular social medium
• 1 billion users, 618 million active users
• All age groups
• Heavy, medium, light users (not everyone is heavy)
• SmartPhones have increased usage at all times of day
• Can be a lot of work without delivering much payoff for Coaches – 3-5 posts/day – phew!
• Paid ads can be effective – targeting very specific types of people is great!

 

WHAT WORKS

• This is a social medium, not a marketing medium, meaning it’s designed to interact, engage and inspire through discussions, photos, videos and links to articles – You must be interesting, tell what’s happening and post ideas worth sharing… and people will engage with you
• Only post 1 self-promotion per 10 posts – remember, this is a social medium, not an advertising medium
• Promote Events! (webinars, seminars, product launches – also, newsworthy items, discoveries)
• Announce successes (published book, article in newspaper or magazine)
• Paid ads can be effective – but can chew through your budget quickly – so test every ad
• Paid ads can be highly targeted by geography, gender, interests
• There are two types of paid ads – small ads on the right side of the page and larger ones in the news feed (mixed with the regular posts). The ads on the side will be seen regardless of the page the audience is looking at, while the larger one in the feed will only be seen when they are looking at posts in their feed. The feed posts can be better because they look like regular posts from friends. 
• Questions engage fans
• Ask them to LIKE and SHARE
• Get them to LIKE your page and not just your posts
• Create a business and a personal page
• Photos boost engagement, and photos of people get the most SHARES

 

WHAT DOESN’T WORK

• Don’t self-promote 100% of the time – this is about building community
• Don’t “buy” fans for your page (it can get you in trouble with Facebook)

 

OPPORTUNITY FOR ENTREPRENEURS

• Facebook is a highly visual medium – use photos, videos and links
• Post ads on your Facebook page that invite people to visit your website to receive something valuable
• Use the HIGHLIGHT feature to make certain promotional posts full width across your Facebook page
• Look at the pages from Coca-Cola, Nike and Paulo Coelho for ideas of what works best visually
• Promote events – use the EVENTS feature
• Build your list through friends of friends
• See Paulo Coelho’s page for how to engage and sell books
• Respond to Comments and Questions – Engage with potential clients through comments and questions – this helps your rankings with Facebook
• Not everything you post will be seen by everyone – Facebook limits who sees what so everyone is not overwhelmed by an avalanche of posts – they decide based on what people have commented on, LIKED and SHARED in the past
• Paid targeted ads can be effective for find clients
• Create 3-5 posts per day that add value (services like HootSuite allow you to schedule your posts)
• Respond to comments
• LIKE and COMMENT on posts from colleagues

 

Follow friends, experts, celebrities and breaking news. Interact with clients

• 544 million users, 9.6 million active users
• Best way to get a message out fast
• 67% of Twitter users are more likely to buy brands they follow
• Again, this can be a lot of work for a little payoff for Coaches

 

WHAT WORKS

• Tweet industry-relevant valuable info
• Cross-promote your twitter page on multiple channels
• Add photos to your Tweets
• Retweet and reply to engage followers
• Use hashtags (#) and mentions to boost visibility
• Tweet 5-7 original tweets per week
• Retweet and reply 5-7 times
• Self-promote 1-2 times
• Tweet at least one TwitPic or Vine video per week

 

WHAT DOESN’T WORK

• Don’t over-promote (100% of the time)
• Use HootSuite, etc to manage your Tweets (will let you post to multiple sites at a time, not just Twitter)
• Don’t follow people who aren’t relevant to you

 

OPPORTUNITY FOR ENTREPRENEURS

• Listen to what your customers are saying
• Understand news and trending topics
• Build credibility in your niche by Tweeting interesting or useful info
• Participate in global conversations with hashtags

 

Help your Google search rankings. Engage your audience through events

• 500 million users, 235 million active users
• Helps your ranking on Google and YouTube
• Create a personal and business page
• Use Google Hangouts and Hangouts On Air to broadcast events
• Engage with your audience through Google+ events (online webinars, Q&A)

 

WHAT DOESN’T WORK

• It’s not the same as Facebook
• Don’t turn off automatic sharing/integration between YouTube and Google+
• Don’t worry too much about interaction

 

OPPORTUNITY FOR ENTREPRENEURS

• Harness the power of Google+ to establish yourself as an authority
• Broadcast live to your audience through Google Hangouts and Hangouts On Air
• Post 3-5 times per week offering valuable content
• Respond to comments, give 1+’s and comment on other posts
• Post your Google+ profile

 

An online pinboard, to organize and share things you love.

• 25 million users, 80% female
• Share content that’s visual – this is a highly visual medium
• Best way to connect with women
• Not the best medium for attracting Coaching Clients

 

WHAT WORKS

• Posting photos, images and video that brings potential clients to your website for some offer
• Optimize your website and blogs for easy pinning
• Curate great content
• Cross-promote your boards on other social media
• Self-promote visually

 

WHAT DOESN’T WORK

• Don’t pin without tracking back to the source
• Don’t pin unrelated content

 

ALSO SEE:

Social Media – page 145 – in MEDIA AND METHODS

and…

How To Create A Kick-Ass LinkedIn Profile [Infographic]

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If you’d like details about another Website Magnet — click on a link below

How will you bring “qualified” prospects to your website or web platform?

Search Engines | Social Media | Directories | Press Releases, PR & Articles | Blogs | Posting Expert Comments on Forums | Article Directories / eZine Directories | Video and Blog Sharing Sites | Articles on Partner Sites / Partner Newsletters | Affiliates / JV Partners / TeleSummits and Alliances | Emails / Email Newsletters | Banner & Text Ads | Webinars / Teleseminars | Viral Marketing | Tell-A-Friend | Promotional Marketers | Offline Marketing

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