How Do You Get Your Website Visitors to… Give You Their Email Address

If your priority is to get visitors to your website to give you their email address so you could establish a relationship of trust, where they will eventually buy from you with the help of emails you send them, here are strategies that will help:

• Offer something valuable for free or for a very low cost (typically $1-$7);
  • Although almost every opt-in offers something free, a small percentage of marketers have experimented by charging a tiny amount, to separate the more likely buyers from everyone else.The theory is, if you offer something incredible and they aren’t even willing to give you $1, how likely are they to give you more money for your core product.Still, the majority of marketers offer freebies because it attracts the largest list of potentially hot prospects, and it works fine.
• Promote your free (or low cost) item using an “opt-in” box (email capture box);
• Make sure the box is prominently positioned and visually on your web pages,
• Ask for their first name and email address only. Although there are exceptions, in general, the more you ask for (like first and last name, address, etc), the fewer people will respond.
• Provide plenty of information about what they get.
• Offer a specific product (like an ebook, video course) and/or a subscription to an ongoing newsletter.Here’s a subscription example, with the opt-in prominently the top-right of the page with that eye-catching green color.

Here are examples of free ebook offers, and a simple newsletter sign-up.

This marketer wanted to make sure she got almost everyone to opt-in, so she has an irresistible offer simply stated, “Double your traffic in 30 days,” and requires everyone to opt-in if they want to see more.

Her approach is pretty bold but (a) she wants to make sure no visitor misses her opt-in and (b) she understands that if you aren’t willing to meet her bold challenge, you are probably not a likely prospect.

If a visitor scrolls down, they will get more information and a link to her blog, so she hasn’t totally blocked interaction with those unwilling to give their email address.

Here’s another version of this major opt-in that no visitor can miss. Again the concept is, if people visit your website, it would be nice to get their email address so you could try to win them as a customer over time.

Here are two versions of an opt-in, showing how adding a photo of the item you are offering could make the opt-in significantly more attractive.

Remember, the more attractive the offer (visually and subject-wise), the more people will give you their email address.

Besides opt-in boxes, you could also use pop-ups like these two from POP-UP Domination (www.popupdomination.com).

Pop-ups like this, that delay 8 seconds before they appear, and contain an attractive graphic with feature and benefit bullets, can literally double your opt-in rate (percentage of people who give their email addresses).

Note that eBooks shouldn’t be too long. In most cases, the ideal eBook is under 12-pages with large type.

Start with the cover, then get to the point, giving them something short but valuable, and end with an ad for your product or program.

You could even offer a valuable 1-2 page chart. The faster they could get through your eBook, infographic or chart, and the more they appreciate it, the better a chance you will have of selling them something shortly thereafter.

THE VALUE OF AN EBOOK

An eBook is typically a Word or Pages document, prettied up to look like a book, often with a fancy cover, converted to a PDF (many free PDF converters are available online, including at www.cnet.com).

Although a fancy cover is not absolutely necessary, adding one can dramatically increase the perceived value of the eBook you are offering. Here are three examples of where having a 3D professional-looking cover greatly increases the value.

And let’s face it, the more valuable your ebook appears, the more people will want it.

If you have the graphic skills, you can create your own ebook cover, with a website such as www.myecovermaker.com which can turn your 2 dimensional cover into 3D that looks like a real book.

Otherwise, you could have a cover created for your ebook from such services as:

• www.fiverr.com for about $5-15, or from
• www.KillerCovers.com for about $117.

 

 

If you’d like details about getting a different “action” — click on a link below

What would you like your website visitors to do?

Buy Your Product | Call for an Appointment | Give You their Phone Number | Send You a Text Message | Schedule an Online Appointment and Pay | Sign Up for a Live Seminar or Webinar | Visit Your Location | Give You their Email Address