5 Questions

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#	Video	Length
1	The 5 Questions Intro: How the 5 Questions Works	0:43
2	Research Sources	3:04
3	What Do You Sell: Product and Concept	2:23
4	To Who: Overview	1:00
5	To Who: Segmentation (Dividing Into Groups)	3:34
6	To Who: The Circle (Defining Hot Customers)	4:33
7	To Who: Demographics (Key Characteristics)	4:50
8	To Who: Personas (Finding a Face)	3:31
9	To Who: Maslow (The Real Buying Motive)	4:39
10	How Is It Used?	3:24
11	Competition: Categories	3:44
12	Competition: Products, Services, etc.	1:22
13	Why Buy Yours: Solution and Positioning	2:12
14	Why Buy Yours: Credibility and Promotion	3:00

Strategic overview of your business
through five key questions…

(1) What Do You Sell? (2) To Who?
(3) How Is Your Product or Service Used?
(4) What Are You Competing With? …and
(5) Why Should Someone Buy Yours?

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